Privacy Policy

Effective date: September 23, 2026 · Last updated: September 23, 2026

SmileNova Teeth Whitening LLC ("SmileNova," "we," "us") operates a teeth whitening studio at 861 N. Higley Road, Suite B-114, Gilbert, Arizona 85234, and the website thesmilenova.com. This policy explains what personal information we collect, how we use and share it, and the choices you have. It applies to our website, our text messaging program, and our in-studio services.

1. Information we collect

Information you give us

  • Contact details: name, phone number, email address.
  • Booking details: appointments, services and packages purchased, visit history.
  • Quiz and form answers, such as your whitening goals and preferences.
  • Messages you send us by text, email, social media or our website, including text conversations.
  • Health information you choose to share so we can confirm a service is right for you, such as tooth sensitivity, recent dental work, or pregnancy.
  • Payment information. Card payments are processed through our booking platform, MyTime, and its payment processor; we do not store full card numbers.
  • Photos, such as before-and-after photos, only with your permission.

Information collected automatically

  • Device and usage data: IP address, browser and device type, pages viewed, and approximate location.
  • Advertising data: which ad or link brought you to our site, including ad click identifiers from Google and Meta.
  • Cookies, pixels and similar technologies (see Section 6).

Information from others

  • Advertising platforms (Google, Meta) may tell us which of our ads you interacted with.
  • A friend or client who refers you may give us your name and contact details.

2. How we use your information

  • To book, confirm, remind you of and provide appointments.
  • To answer questions and communicate with you, including with automated and AI-assisted tools.
  • To send marketing messages and offers, only where you've agreed to receive them.
  • To process payments, packages, memberships and refunds.
  • To confirm a service is safe and suitable for you.
  • To measure and improve our advertising, website and services.
  • To prevent fraud, protect our business and clients, and comply with the law.

3. Automated and AI-assisted messaging

We use automated and AI-assisted tools to help respond to texts, answer questions, and book, reschedule or cancel appointments. You can ask to speak with a team member at any time.

To do this, your messages and relevant booking details are processed by a third-party AI service provider on our behalf. Under our agreement, the provider may not use your messages to train its AI models. SmileNova staff can review these conversations to check quality and follow up. Please don't share information by text that you'd prefer not to be processed this way; you can always ask to speak with our team instead.

4. Text messaging (SMS)

  • Mobile information will not be sold or shared with third parties for promotional or marketing purposes. Text messaging opt-in data and consent are excluded from all sharing described in this policy and will not be shared with any third party.
  • Mobile information is shared only with service providers that help us deliver our texts (such as our messaging platform and carriers).
  • Consent to receive marketing texts is not a condition of any purchase.
  • Message frequency varies. Message and data rates may apply.
  • Reply STOP to opt out at any time, or tell us in any other reasonable way (by text, email, phone or in person). Reply HELP for help.
  • See the Text Messaging Terms in our Terms of Service for full program details.

5. How we share your information

We do not sell your personal information for money. We share it only as described below.

Service providers. We use trusted vendors to run our business. They may use your information only to provide services to us.

  • Booking, payment and client-record services.
  • Customer messaging and CRM services, including our texting platform and phone carriers.
  • AI services that help write replies to your texts (see Section 3).
  • Website, cloud hosting and analytics services.

Advertising platforms. We work with advertising partners such as Google and Meta, using pixels and similar conversion-tracking tools. When you visit our site, submit a form or book, we may send Google and Meta information about that action, along with your email address or phone number in hashed (scrambled) form. They use it to measure whether our ads worked and to help show our ads to people likely to be interested. We never send health information or the content of your text conversations to advertising platforms. Some state laws treat this as "sharing" for targeted advertising; you can opt out as described in Sections 6 and 10.

Other disclosures. We may disclose information to comply with the law or a valid legal request, to protect the rights and safety of SmileNova, our clients or others, or as part of a merger, sale or transfer of our business.

6. Cookies and tracking

Our website uses cookies, pixels and similar tools from Google and Meta for analytics and advertising. You can:

  • Block or delete cookies in your browser settings.
  • Manage Google ad personalization at myadcenter.google.com and opt out of Google Analytics with the Google Analytics opt-out add-on.
  • Manage Meta ad preferences in your Facebook or Instagram settings.
  • Email us to opt out of our sharing your hashed contact details with advertising platforms.

Our site does not currently respond to browser "Do Not Track" signals.

7. Health information

We use health information you share only to provide safe, appropriate services and to keep your client record. We don't use it for advertising or share it with advertising platforms. SmileNova provides cosmetic whitening services and is not a dental practice.

8. How long we keep information

  • Client and booking records: while you're a client and for 3 years after your last visit, or longer if the law requires.
  • Text conversations: 2 years from the last message.
  • Records of your text-message consent and opt-outs: 5 years, so we can prove your choices and honor them.
  • Marketing contacts: until you opt out, then only as long as needed to honor your opt-out.
  • Payment records: as required for tax and accounting.

9. How we protect information

We use reasonable safeguards, including access controls, encrypted connections and vendors with security programs. No system is perfectly secure, so we can't guarantee absolute security.

10. Your choices and rights

You can ask us to:

  • Tell you what personal information we have about you and give you a copy.
  • Correct inaccurate information.
  • Delete your information, subject to records we must keep by law.
  • Stop sending you marketing texts or emails.
  • Stop sharing your hashed contact details with advertising platforms.

Email hello@thesmilenova.com or call (480) 999-3787. We'll verify your identity and respond within 45 days. If you live in a state with a consumer privacy law, you may have additional rights, and we'll honor them. We won't treat you differently for exercising your rights.

11. Children

Our website is not directed to children under 13, and we don't knowingly collect their information online. Clients under 18 need a parent or guardian's consent for services.

12. Changes to this policy

We may update this policy. We'll change the "Last updated" date above, and for significant changes we'll give additional notice, such as on our website.

13. Contact us

SmileNova Teeth Whitening LLC · 861 N. Higley Road, Suite B-114, Gilbert, AZ 85234 · hello@thesmilenova.com · (480) 999-3787